The Relationship Management Process Introduction
Preview: The Relationship Management Process
In this module, we’ll outline the Relationship Management process from prospecting to generating leads, to calling programmes to customer meetings and ultimately presenting your solution; emphasising the importance of having a Compelling Value Proposition at the heart of the process.
Gain an understanding of how the following steps work together to create a process to consistently generate new business opportunities:
- Prospecting
- Generating Leads
- Calling Programmes
- Making the call
- Needs based discussions
- Presenting Solutions
- Ongoing Relationship Management
Also understand why it is critical to have a Compelling Value Proposition in place before you even attempt any of these steps.
Modules in this Category
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The Relationship Management Process
In this module, we’ll outline the Relationship Management process from prospecting to generating leads, to calling programmes to customer meetings and ulti…
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Creating your Compelling Value Proposition
Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can c…
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Strategic Account Management
Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide …
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Creating Effective Business Plans
In this module, we’ll explore why you should write a business plan, when you should write your plan and how to update it. We’ll also provide a step by step…
