Strategic Account Management How to take the account planning process to the next level of detail
Preview: Strategic Account Management
Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide solutions that meet the needs of various stakeholders:
- Defining your products and services
- Understanding the market
- Understanding the client
- Defining the client account objectives
- Determining the client account strategies
- Creating the action plans that underpin each strategy.
Modules in this Category
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The Relationship Management Process
In this module, we’ll outline the Relationship Management process from prospecting to generating leads, to calling programmes to customer meetings and ulti…
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Creating your Compelling Value Proposition
Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can c…
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Strategic Account Management
Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide …
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Creating Effective Business Plans
In this module, we’ll explore why you should write a business plan, when you should write your plan and how to update it. We’ll also provide a step by step…
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