Pitching to win business Establish the key messages
Preview: Pitching to win business
This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations.
The process of winning a significant business deal usually involves much contact with the client. So we explore how to find out as much as possible about who you’re pitching to – long before any formal presentation occurs. Then we talk about establishing the key messages you want to deliver – and how to build the pitch around these messages.
Finally we look at the importance of rehearsing your pitch – and what should happen when you actually deliver the pitch to your potential client.
Modules in this Category
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Delivering a presentation
In this first module of this series, we look at the art and skill of preparing and delivering an effective business presentation – in a formal or semi-formal env…
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Interviewing clients to understand needs
Surprising as it seems, no one actually buys what you have to sell – merely because you want to sell it to them. Whether it’s financial planning, con…
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Pitching to win business
This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations. The process of winnin…
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Engaging Customers in a retail environment
In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cr…
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Introducing products into the needs based discussion
In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation. If your business provi…
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