SalesDNA :: Episode: A case study - Introducing products into the needs based discussion

Preview: Introducing products into the needs based discussion

In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation.

If your business provides more than one product or service, a key measure of success will be the number of products your customers buy from you – and use to gain value.

We address the challenge which arises when attempting to introduce multiple products into a needs based conversation – at the right time, and without initially mentioning those products or services by name.

Modules in this Category

Delivering a presentation

In this first module of this series, we look at the art and skill of preparing and delivering an effective business presentation – in a formal or semi-formal env…
Interviewing clients to understand needs

Surprising as it seems, no one actually buys what you have to sell – merely because you want to sell it to them. Whether it’s financial planning, con…
Pitching to win business

This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations. The process of winnin…
Engaging Customers in a retail environment

In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cr…
Introducing products into the needs based discussion

In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation. If your business provi…