Sales DNA Benefits
- Learn in your own time and pace
- Immediate answers to daily issues
- Access anywhere, anytime
- Revisit as often as you like
- World standard content
- Tailor content using “coach mode”
- Grow Managers & staff together
- It's called Commuter Learning™!
Growing your business
Featured ModuleCreating your Compelling Value Proposition
Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can communicate succinctly and confidently what you can offer a potential customer which differentiates you from anyone else.
This module will show you how to create your “CVP” and most importantly when and where to use it.
It's your answer to what is probably, the most frequent and most important question asked in business and networking; “what do you do?”
Most people, even seasoned networkers, simply don't have a good answer. When describing what they do, most business people speak about themselves or their business.
Video PreviewPreview Modules
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Running an effective sales meeting
The core of any business should be the running of an empowering and motivational sales meeting at the beginning of every week. This meeting should display the
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Mid week follow up
If you have the privilege of leading a group of sales people, one of your most important roles as their leader is to help them learn from each other. Therefore
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End of week De-brief
If you’ve had a really effective sales meeting at the beginning of the week, and you’ve followed up individually with each of your people during the week,
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Introduction to Managing Individual Performance
In this first module of the series we’ll build a leadership framework to explore the different approaches we may need to consider, when managing the performance
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How to set goals and provide direction
In this module we will drill down into the first quadrant in that framework – where a highly directive leadership style is needed. We will examine how to
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How to coach to develop skills
In this third module we’ll focus on the coaching quadrant of the framework – and explore in detail the process of coaching individuals to improve their ski
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How to coach to improve performance
We make a clear distinction between coaching to improve skills and coaching to improve performance. In this module we take a look at the leadership needs of in
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How to counsel to improve performance
In this fifth module of the series, we examine the situation where all the leadership and coaching skills we’ve learned so far no longer seem to apply – be
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Delivering a presentation
In this first module of this series, we look at the art and skill of preparing and delivering an effective business presentation – in a formal or semi-formal env
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Interviewing clients to understand needs
Surprising as it seems, no one actually buys what you have to sell – merely because you want to sell it to them. Whether it’s financial planning, con
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Pitching to win business
This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations. The process of winnin
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The Relationship Management Process
In this module, we’ll outline the Relationship Management process from prospecting to generating leads, to calling programmes to customer meetings and ulti
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Creating your Compelling Value Proposition
Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can c
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Engaging Customers in a retail environment
In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cr
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Leading from the front
One of the hardest aspects in any leadership role is to ensure that all people in the team you have responsibility for are carrying out the right activities in an effe
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Strategic Account Management
Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide
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Creating Effective Business Plans
In this module, we’ll explore why you should write a business plan, when you should write your plan and how to update it. We’ll also provide a step by step
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Introducing products into the needs based discussion
In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation. If your business provi
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Introduction to business strategy
Companies the world over have been applying different kinds of strategic principles for a very long time, in order to thrive and prosper. Good business strategy is fun
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Growing a business
In this module we will focus on growing a business. We’ll explore the major and enduring challenge of sustainable growth, and the vital concept of leadership eco
We are delighted to announce the launch of our Commuter Learning™ offering, PocketDNA.com.au! PocketDNA provides users with a significant number of short, sharp animated videos, all focusing on the key skills needed to grow yourself, your team and your business. From presenting to pitching, planning to value propositions, coaching to giving feedback, PocketDNA provides an invaluable tool that can be offered to every staff member! Simply click on the logo above to go to the site!
Latest News
New Strategic Management content
We are delighted to bring users two new videos from our guest presenter, Patrick Sharry. These new videos, under the ne…
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